On Friday, PokerStars released its latest ad campaign featuring the company's new mobile poker app.
“I’m still quite new to playing poker and am focused on becoming a better player, so I really didn’t need to act very hard when shooting these scenes,” Rafa Nadal said. “Since PokerStars now has a mobile app, I can play with friends wherever I go, whether it’s on my mobile phone or tablet.
“My friends know I’m naturally competitive, which has served me well in my tennis career, I’m hoping some of the skills I’ve developed on the court will help me improve my poker game.”
The 30-second television spot, filmed earlier this year in Barcelona, is one part of PokerStars' global marketing campaign featuring Nadal. He will also be featured in outdoor and online ads in selected countries.
“Rafa is a highly competitive athlete, a strategic player and known for his integrity both on and off the court," said Alex Payne, PokerStars' Chief Marketing Officer. These qualities make him an ideal ambassador for PokerStars and a compelling spokesperson for the game. Rafa’s endorsement helps correct some of the misperceptions of the game, and emphasizes the great mix of entertainment and skill in poker when played responsibly.”
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