Every year, an estimated 20,000 poker tournaments take place around the world in casinos. Every country from Argentina to Slovenia hosts multiple events, and tour promoters fight to get a share of the active players to ensure a critical mass of buy-ins. Well-run poker events are a lucrative business, and they’re on the rise.

After the online poker boom of the last decade, the industry has a huge number of educated players. A new generation of young, cosmopolitan players in their 20s and 30s follow their favourite tours around the globe, often travelling as a pack and always looking for an exciting new event. Poker now has the largest player base of any sport in the world, and its participants are habit-driven with prepared disposable incomes ready for spending. But if you’re a casino tour coming late to the table, or if you don’t have a big name to back you up, you’re going to have to buy yourself in with a very expensive ticket. For every new poker tour launched, one folds from financial strain the same year.

Every competition needs exposure, and as the largest independent ambassador for poker, we want to help support any positive new venture in the industry. We can offer three services which will deliver an immediate impact:

1. Event brand exposure to our live audience. Hundreds of thousands of players who read our live reporting coverage will see your publicity as they are in the mind frame to play live.
2. Brand authority. We shall put you alongside the biggest, the best, and the most successful tournaments in the world with equal exposure.
3. Engagement with the readers. We know how our audience thinks: we shall deliver the best reporting in as many languages as you need. We can produce editorial, video and social, and we’ll advise you on what works through real-time analytics.

This year, we are expanding our reach to include smaller competitions and regional tournaments utilizing smaller teams and smaller budgets, but with the same global exposure. We want events with character so that we can bring that life and that colour to the screens of millions of poker players globally.

Using the momentum and audience of the last ten years, we want to launch your event as the next must-play tournament. Don’t rule us out until you’ve asked for a quote.