Harrah's Entertainment Inc. has announced that it has designated the Nevada Cancer Institute as the official charity of the World Series of Poker for the third consecutive year.
"Nevada Cancer Institute is a wonderful community partner for the World Series of Poker," WSOP commissioner Jeffrey Pollack said in a news release. "The work researchers and physicians are doing at NVCI resonates not only locally, but around the world, by expanding the field of knowledge about this disease."
WSOP participants will have an opportunity to help the charity by visiting the "Ace's Club" throughout the tournament. The lounge offers food, beverages, massage and a game room. All proceeds from admission to the Ace's Club go to benefit cancer research, education and treatment at NVCI.
Nevada Cancer Institute is also the official cancer institute for the state of Nevada. The non-profit organization is committed to helping cure cancer by pursuing the development of a comprehensive cancer research institute. NVCI officials are grateful to have the help of the WSOP.
"The World Series of Poker brings an excitement and buzz that enhances the Las Vegas economy every summer," said Sandra Murdock, president and chief executive officer of NVCI. "We are thrilled to be a community partner with the Harrah's organization, and are thankful for their dedication to the health and future of the community."
The American Cancer Society estimates that 11,300 Nevadans will be diagnosed with cancer this year, and more than 4,600 are expected to die of the disease, according to the ACS.
The NVCI works to reduce the burden of cancer through research, education, early detection, prevention and patient care. For more information, visit nevadacancerinstitute.org or call 702-822-LIFE.
The 39th annual World Series of Poker is taking place through July 14 at the Rio All-Suite Hotel and Casino in Las Vegas. For more information, visit worldseriesofpoker.com.