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IveyPoker Acquires LeggoPoker

Phil Ivey At the end of October 2012, Phil Ivey announced his plans to launch a new website,, dedicated to teaching people how to play poker the "right way." Ivey has since been working to form a team of professionals who will provide free, downloadable video instruction to the poker community. Since the announcement, Ivey has selected 28 players to become part of Team Ivey. Some of the members of the team include Patrik Antonius, Jennifer Harman, Greg Merson, Dan Shak and Cole South. On February 6, 2013, IveyPoker has expanded even more with the acquisition of LeggoPoker to...

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I'm having a hard time getting into this whole Ivey Poke deal. I mean, Phil Ivey is a boss, but the teaching site thing doesn't really seem to fit Ivey. I get the feeling this is all about $$. That doesn't mean the training won't be good, but I have a hard time believing that Ivey cares about "teaching the world to play poker better".


This is actually a surprisingly good move from a business perspective. Phil Ivey can successfully argue that he is God's gift to poker ... but there is no way he has the business side of the business covered. By buying this as a foundation he is saving time and also money because the mechanics of video production are covered. This move implies that Phil has a smart business team at work with a firm plan. This is very encouraging especially in light of the epic mis-management of FullTilt which means that professionals are needed for the business end of poker.

"The lucky player is usually the player that knows how much to leave to chance."

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