News | Poker Business
The company will continue to use the name Harrah's as a primary casino brand name but felt that Caesars' international name recognition and association with entertainment, dining and shopping better represented the company going forward. Harrah's acquired the Caesars brand name through a merger in 2005.
In their press release this week, Harrah's reaffirmed its corporate commitment to its employees, customers, and the many communities where they have their operations. Loveman stated, "Our employees will remain dedicated to the innovation, customer-service excellence and corporate citizenship that have been hallmarks of our company for decades. But this re-branding of the corporate name can open exciting new opportunities for us in the future."
Harrah's also recently announced the addition of four new members to the company's Board of Directors. Charles Atwood, vice chairman of Harrah's Entertainment, Jeanne Jackson, former CEO of Walmart.com, Christopher Williams, CEO of Williams Capital Group, and former Pittsburgh Steelers wide receiver Lynn Swann will be joining the board pending regulatory approval.
It is not known whether the company name change, which is also pending regulatory approval, will be enacted prior to this year's May 30th start of the WSOP.
Harrah's to Become Caesars Entertainment
The company will continue to use the name Harrah's as a primary casino brand name but felt that Caesars' international name recognition and association with entertainment, dining and shopping better represented the company going forward. Harrah's acquired the Caesars brand name through a merger in 2005.
In their press release this week, Harrah's reaffirmed its corporate commitment to its employees, customers, and the many communities where they have their operations. Loveman stated, "Our employees will remain dedicated to the innovation, customer-service excellence and corporate citizenship that have been hallmarks of our company for decades. But this re-branding of the corporate name can open exciting new opportunities for us in the future."
Harrah's also recently announced the addition of four new members to the company's Board of Directors. Charles Atwood, vice chairman of Harrah's Entertainment, Jeanne Jackson, former CEO of Walmart.com, Christopher Williams, CEO of Williams Capital Group, and former Pittsburgh Steelers wide receiver Lynn Swann will be joining the board pending regulatory approval.
It is not known whether the company name change, which is also pending regulatory approval, will be enacted prior to this year's May 30th start of the WSOP.
Recent Articles
- World Series of Poker Circuit Harrah's Tunica Day 1a: Brown the Overwhelming Chip Leader
- 2012 World Poker Tour Lucky Hearts Poker Open Day 1b: Juttelstad Shoots To the Top
- The Weekly Turbo: Nikolay Evdakov Passes Away, $16.5 Million Owed to FTP, and More
- Previewing the 2011-2012 World Series of Poker Circuit Harrah's Tunica
- 2012 World Poker Tour Lucky Hearts Poker Open Day 1a: Mercier Fast out of the Gate
Most Popular This Week
- The Nightly Turbo: Gus Hansen Loses $1.89 Million Pot, Tapie Comments on FTP, and more
- 2012 World Poker Tour Lucky Hearts Poker Open Day 1a: Mercier Fast out of the Gate
- Previewing the 2011-2012 World Series of Poker Circuit Harrah's Tunica
- Laurent Tapie Confirms 19 Players Owe a Total of $16.5 Million to Full Tilt Poker
- 2012 World Poker Tour Venice Grand Prix Day 4: Dato Makes Back-to-Back Final Tables
Comments
Related Sites
| News | Videos | Learn Poker | Play Poker | Live Reporting | Freerolls & Tournaments | Forum | Quick Room Review |
|---|---|---|---|---|---|---|---|
No comments yet. Be the first to post one!