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Gus Hansen Returns to Full Tilt Poker as Brand Ambassador

Gus Hansen

On Tuesday, Full Tilt Poker revealed Gus Hansen as the first ambassador of the new site, which is set to re-launch by Nov. 6, 2012. Hansen, a former Full Tilt Pro, returns to represent the brand after the company's assets were purchased by PokerStars in July.

"I’m very excited to represent the industry’s most authentic poker brand," Hansen said in a press release. "Full Tilt Poker has the best games, most innovative software and the strongest poker community; to me this feels like coming home.”

When Full Tilt Poker relaunches in early November, the site will offer real-money poker games and tournaments globally, with the exception of the U.S., France, Italy, Spain, Denmark, Estonia and Belgium. Full Tilt Poker’s customers in the rest of the world will be able to access their accounts and play on the relaunched site. Full Tilt Poker says players can be "confident that they are supported by PokerStars’ history of integrity combined with Full Tilt Poker’s track record of delivering the highest quality online poker experience."

Hansen, 38, boasts career tournament earnings of nearly $11.2 million with three wins on the World Poker Tour and one at the World Series of Poker Europe. He also won the 2010 Poker Million IX for $1 million and the 2007 Aussie Millions Main Event for A$1,500,000.

PokerNews caught up with Hansen for an exclusive interview to discuss his return to Full Tilt Poker and his new working relationship with PokerStars.

As someone who was associated with Full Tilt Poker for a long time, what does it mean for you to see the brand live under PokerStars' guidance?

I've been a part of Full Tilt Poker for many years, and I have always respected Stars as a very professionally operated and well-managed competitor. Given what’s gone on in the past 15 months, I can’t think of any better company to be re-launching Full Tilt Poker and restoring it to the brand we’ve all loved.

Did you have any doubts about linking your name to a brand that has dealt with so much adversity?

Not at all. Actually, the opposite. I really want to be a part of restoring the brand and helping the new management establish Full Tilt Poker as a leader again. And most of all, I’m really looking forward to playing on the site again.

How did the deal to represent the new FTP come about? What does the sponsorship deal entail?

Well, for the past year and a half I've been freelancing and playing a couple of tournaments but nothing really caught my eye. When the new management reached out to me to join the site, I jumped at the opportunity to represent what I believe is the coolest poker brand: FullTiltPoker.com.

I will represent the brand online and in major live tournaments around the world. So they’ll be paying me to do what I love to do.

What has been your early impression of working with the new management of Full Tilt Poker?

I was just in Dublin to meet with the new management. I really sensed the energy, motivation and excitement of the team. These guys are pros! It was a great experience, everyone was really dedicated to getting it right, and I am really excited about the future.

Why do you think you were the first player selected to be the face of the new Full Tilt?

I really have no idea. I must have a good PR agent! No, seriously, I have always been very passionate about promoting the Full Tilt Poker site. And I think my commitment and loyalty toward the Full Tilt Poker brand and the Full Tilt Poker players fits well with new management’s ideas and prospects for the future

Should we expect some other big names to join you in the near future?

There is only room for one at the top, but of course there is always room for others to follow.

In the months before Black Friday, you were crushing the nosebleed cash games on Full Tilt Poker. Can we expect to see the same action when the site re-launches in the coming weeks?

It's no secret I have always enjoyed the high-stakes games at FullTiltPoker.com, and I can assure you I am looking forward to continuing the hot streak once we re-open on Nov. 6.

What are some of your hopes and expectations for the future of the site?

Crushing the high-stakes games on Full Tilt Poker is of course very high on the list. On a whole different level, paying back the players and giving them back the software and the online poker experience they loved is the number 1 priority.

I have to ask you if you've seen Howard Lederer's interview with PokerNews yet. What are your thoughts?

Yes, I have seen it. I won’t get into any specifics. There were many people working very hard in the past year to try to restore the players’ accounts, get them repaid and reopen the site. Some of them are still with the company, and I am really happy to be working with them. I am focused on the future and feel really positive, both personally and for other Full Tilt Poker players.

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Comments

  • flintsword flintsword

    At last ... good decisions from that Phoenix rising from the ashes that is FullTiltPoker Thumbs Up ... FullTiltPoker has to have "real" poker pros and the list is pretty short. Gus Hansen is a great choice to start. Some poker players that would otherwise ignored FullTiltPoker at least have a reason to play.

    FullTiltPoker had a general policy that if you beat one of their pros you received a black t-shirt with a donkey wearing boxing gloves over the words "I beat a FullTiltPro" and if FullTiltPoker continues that idea w Gus Hansen for people that send him to the rail in online tournaments a lot of people will be gunning for it. Not the uber-multitable, sunglass-wearing weasels w 40 of those shirts but the regular online players that play poker to improve, have fun, and for the competition.

    PokerStars is launching FullTiltPoker so there has to be a lot on the table to get people in to play so expect great promotions for the first few years. In fact, I am not going out on a limb here by predicting that FullTiltPoker is going to have such amazing deals that no semi-serious online poker player will be able to resisit ... the deals will be too juicy.

    Anyways good news all round and a solid step forward. Smile

  • Tom_0309 Tom_0309

    What I was trying to say in my earlier post was: being that this poker site is pretty much licking its' wounds i'm surprised that they chose a brash player to represent the brand rather than someone who is more reserved (assumptions on my part for I know neither player personally, read: my media perception of them). Understand?

  • philivey1220 philivey1220

    At first, I was confused by this decision to pick Gus Hansen first. But then, I thought he was the pro that played the most on the site and he even talked to the railbirds. He was very interactive and entertaining to watch. After all that time and money Gus put into the site, I definitely think he was deserving of the honor of being the first pro picked. Kudos to you Gus Hansen.

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