On Wednesday, social gaming giant Zynga launched its real-money online poker operation in the U.K. Named Zynga Poker Plus, the site is a skin on the PartyGaming network and is available via the web or in a downloadable version.
PokerNews first learned of Zynga’s plans to enter the real-money online poker arena in October 2012 when Zynga announced it had joined forces with bwin.party digital entertainment plc. Under terms of the deal, Zynga would join the PartyGaming player pool, meaning Zynga Plus Poker customers would be playing alongside PartyPoker, bwin, WPT Poker and Gamebookers customers.
The Zynga Plus Poker uses its own images that are usually seen on its Facebook app, but the ties to bwin.party are there for all to see. Under the promotions tab there are a number of promotions that appear across all PartyGaming skins, many of which you will have read about in our PartyPoker Weekly articles.
Another similarity is the Zynga Plus Poker VI and Rewards scheme, which is the exact same “Palladium VIP” scheme used by the skins on the PartyGaming network.
Players can also find real-money offerings at ZyngaPlusCasino, which brings players more than 160 slots games and a variety of table games to choose from including blackjack, roulette, baccarat and video poker, as well as the first-ever FarmVille-themed slots game.
"Our long-term vision is to offer our players the next generation of real-money games on multiple platforms in regulated markets worldwide," Zynga CEO Barry Cottle wrote on the Zynga Plus Poker blog. "We take responsible gaming seriously and are proud to partner with bwin.party, an industry leader and a reputable company that is fully licensed by a premier regulatory authority.