Where's Your Patch?
In case you've been wondering about that as well, the branding limits have to do with a legal issue here in Italy. The only branding that is allowed in the casino are the logos of companies with legally established .it websites. That excludes a number of the large poker sites, but PokerStars is good to go, and just about everything and everyone are decked out in the black and red.
You can bet the host sponsor are not among those complaining about that pesky law.