Ladbrokes Moving Poker Offering from MPN to iPoker Network
Online bookmaker and gaming company Ladbrokes has announced it will soon be moving its online poker platform from MPN (formerly Microgaming) to Playtech's iPoker Network. The transition to the iPoker Network will come "in due course," according to a press release issued Monday.
The first instance of the extended partnership between Ladbrokes and Playtech will see the launch of a new "Vegas" tab on Ladbrokes.com, offering a suite of Playtech casino and games products in addition to a range of third-party products from other suppliers. No timetable has been set for the transport of the Ladbrokes poker offering, but it appears the site will soon be moving in that direction.
Ladbrokes joined the Microgaming Network in 2009.
"This is an exciting opportunity to play a key role in delivering material growth to Ladbrokes Digital business in the coming years," said Playtech CEO Mor Weizer. "The combination of Ladbrokes’ brand strength, its newly invested core technology and Playtech’s proven track record in growing digital revenues through advanced e-commerce and digital marketing has significant potential."
Ladbrokes is one of the largest poker skins currently residing on MPN, which ranked 10th worldwide in online poker traffic as of Tuesday morning. iPoker is the fourth largest online poker site in terms of real-money cash games, trailing only PokerStars, Full Tilt Poker and PartyPoker. The network is the home of popular poker rooms like Bet365, Everest Poker, Paddy Power, Poker770, Titan Poker, William Hill and Winner Poker. Betfair is also in the process of transitioning to iPoker this year.
According to Reuters, shares in Ladbrokes jumped to their highest in five years upon news of the deal with Playtech. Ladbrokes shares were up 6.9 percent at 240.7 pence, reaching their highest level since 2008.
We'll have more on this story as it develops. Get all the latest PokerNews updates on your social media outlets. Follow us on Twitter and find us both Facebook and Google+!
Photo c/o of CalvinAyre.com.
Follow Brett Collson on
Recent Articles
- Become a Bounty Hunter in the bet-at-home.com Bounty Brawl Freerolls
- Marcel Luske's International Poker Rules Association Launches Revamped Site, Mobile App
- Luke Graham Wins 2012-13 WSOP Circuit Harrah's New Orleans Main Event for $228,600
- Steve Gross and Shawn Buchanan Win SCOOP Titles; Shaun Deeb Denied Again
- WPT on FSN Five Diamond Part I: Negreanu's Six Bullets & Esfandiari's Final Table Magic
Most Popular This Week
- Ivey Purportedly Won £7.8 Million Playing Punto Banco by Reading Back of Flawed Cards
- Jamie Gold's 2006 WSOP Main Event Bracelet Up for Auction
- Doyle Brunson to Forgo Tournament Play at the WSOP
- Season 9 EPT Grand Final Super High Roller Day 2: Mercier Leads the Final Table
- WSOP Announces 2013-14 Circuit Schedule: 10th Season, 22 Events, Three Added Stops
Comments
No comments yet. Be the first to post one!
