Paris Hilton Becomes New Face of Social Casino Giant
Paris Hilton, the iconic socialite and entrepreneur, has been unveiled as the new ambassador for WOW Vegas, one of America's leading social casino brands.
The news broke on Tuesday via Hilton's Instagram, where she revealed the partnership to her 26 million followers with the enthusiastic message: "WOW Vegas is totally slaying with hundreds of amazing slot games! Join me today on WOW Vegas and start #sliving the Vegas life."
Hilton, the heiress to the Hilton Hotels fortune, brings a wealth of experience in the worlds of social media, entertainment, and business to her new role. From her early days as a model to her recent success with the second season of her reality show "Paris in Love," Hilton's involvement is expected to bring a fresh perspective to the social casino brand, infusing it with her unique sense of style and entertainment expertise.
Now, Hilton's influence is set to shape the future direction of WOW Vegas, offering social casino fans an exciting and dynamic gaming environment that resonates with a diverse audience.
The Social Casino Scene Continues to Boom
Social casinos, available nationwide in the US, provide an environment for players to enjoy classic casino games without the need for real-money gambling, making them accessible even in states with restrictions on online casinos & gambling.
Many social casinos, including WOW Vegas, employ a favored sweepstakes model that uses virtual coins for online casino play (typically, these coins are divided into Gold Coins and Sweeps Coins). Sweepstakes Coins, while having no monetary value themselves, may often be used to enter into draws for cash and other prizes.
By partnering with a celebrity of Paris Hilton's caliber, WOW Vegas is capitalizing on the trend of casinos using celebrity influence to attract new players and enhance engagement. This collaboration with Hilton, one of the most significant to date, underscores the surging popularity and influence of the sweepstakes model in the US online casino scene.
WOW Vegas is totally slaying with hundreds of amazing slot games!
- Paris Hilton
With Hilton's undeniable charisma and influence, WOW Vegas aims to harness her star power, charging the platform with fresh excitement and reinforcing its status as a leading player in the social casino space.
Paris Hilton's Top 3 Reasons to Play at WOW Casino
While WOW Vegas has already introduced its inaugural promotion featuring Hilton - Prizes from Paris, which allows players the exciting opportunity to win a share of 10,000 Sweeps Coins - in her promotional video, the star outlined her top three compelling reasons for players to get started on the WOW Vegas platform:
- "It's totally slaying with a fab new casino design that will make you feel as though you're living on the Vegas Strip."
- "It has over 700+ thrilling slot games ready to get your heart racing."
- "The epic welcome bonus: it's so hot it's on fire!"
Want to find out if Paris is right? You can claim the welcome bonus through the link below!
Casino Content Executive