Lock Poker Leaving Merge Gaming Network; Puchasing Cake Poker Network
On Monday morning, Lock Poker announced that it will be purchasing the assets of the Cake Poker Network, a move that will ultimately see Lock leave the Merge Gaming Network.
According to a press release sent to PokerNews, Lock Poker will rebrand the Cake Network and launch a new network called Revolution Gaming on June 1, 2012. The new network will be aimed at "driving technology, marketing, player rewards and implementing a richer tournament schedule."
The LockPRO ELITE team, made up of poker pros like Annette Obrestad, Melanie Weisner and Chris Moorman, will work together to ensure that the specified changes are enforced to create a better environment for players.
Existing players at Lock Poker will have a smooth transition to the new network when it opens on June 1. The new software will become available on May 31, and players will find their real-money balances and VIP points right where they left them in the Lock Cashier.
“We are very excited at the prospect of driving the product, marketing and overall vision of the network. It is a dream come true,” said Lock Poker CEO Jennifer Larson. “Merge was a great stepping stone for us but we have outgrown them. We really need to forge our own path to continued success. The only way to do this is to stay true to our of core philosophy: partnering with our players.”
The loss of Lock will be a massive blow to the Merge Gaming Network which has increased its online traffic by more than 5 percent over this time last year, according to PokerScout.com. Lock Poker claims that it is the largest skin on the Merge Network, accounting for 40 percent of Merge's traffic.
The two sides clashed last month when Merge canceled the LockOps tournament series available only to Lock Poker players. Merge had originally given Lock Poker the green light to run the 33-event schedule with $2 million in guarantees, but the network pulled the plug on April 23 without any clarification.
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