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Borgata Partners With Income Access to Launch Affiliate Recruitment Program


On Thursday, Income Access partnered with Borgata Hotel Casino and Spa to launch, an affiliate recruitment program that will target New Jersey's newly legislated online gaming market.

Partnering with Income Access will provide Borgata and their marketing collaborators with comprehensive analytical reporting to measure KPI's, and a wide selection of marketing material for both desktops and mobile devices. Borgata will also provide inclusive support to help their partners maximize their ROI.

“Partnering with a casino property that has the established reputation of Borgata is a terrific opportunity to gain greater insight into the newly regulated market,” said Income Access founder and CEO Nicky Senyard. “We look forward to being a part of their success story by providing an affiliate software solution that supports their digital acquisition goals.”

This coalition comes off the heels of the Department of Gaming Enforcement's January report, showing that Borgata generated a $3.88 million iGaming win — more than 40 percent of New Jersey's total win, and more than any other operator in the state.

“We are very excited to lead the way in partnership marketing in the New Jersey regulated online gambling space,” said Dione Scott-Rogers, Acquisition Manager for Borgata Online Gaming. “We value affiliate partners because we see the potential they can bring by making residents and visitors aware they can gamble online within New Jersey’s borders.”

Income Access is a leading technology and marketing company that specializes in online affiliate recruitment. Borgata launched both BorgataPoker and Borgata Online Casino on Nov. 26.

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