The European Poker Tour's 11th season kicks off in Barcelona in only a few weeks, and it will likely be remembered as the 'sweetest' one ever organized by PokerStars.
On Monday, the EPT announced Austrian chocolate distributor Suesswaren Grasel as the official 'chocolate partner' for both Season 11 and Season 12 of Europe's most popular live poker series.
"We are certain that players will think this is a sweet new addition on the EPT circuit," said EPT President Edgard Stuchly. "Suesswaren Grasel distribute some great chocolate, and we are very pleased to welcome Suesswaren Grasel as the latest mainstream sponsor for the upcoming seasons."
The sponsorship deal was signed after the positive response received from EPT participants after two test runs during Season 10. Hundreds of Suesswaren Grasel chocolate bars were distributed to players during EPT stops in Vienna and Sanremo.
Although the company's name may not say much to players outside Austria, Suesswaren Grasel is one of the world's leaders in the chocolate industry as it is the distributors of popular products like Milka, Toblerone and Austria's famous Mirabell Mozart chocolate balls.
"This new partnership with the European Poker Tour will allow players to try something new and sweet," said Suesswaren Grasel's Managing Director Joachim Grasel. "We are excited to share our chocolates with thousands of players in the European Poker Tour."
In addition to more than 3,000 chocolate bars being handed out at every EPT stop during the upcoming season, the deal with Suesswaren Grasel includes the organization of one side event at every EPT festival, kicking off with the Grasel Sweets Super Stack at EPT Barcelona. The two-day, €220 no-limit hold’em event will take place on August 26.