One of the biggest online poker providers, partypoker, and one of the biggest European casinos, Dusk Till Dawn Poker & Casino Nottingham (DTD), announced on Monday a multi-year branding and online agreement.
As part of this unique agreement, partypoker will be introducing a dedicated DTD tab within its poker client where its players will have a chance to win seats to upcoming DTD events. Additionally, DTD’s live club will be splashed with partypoker branding.
According to the partypoker blog aptly titled Dusk Till Dawn joins the party!, DTD owner, Rob Yong, is ecstatic about the opportunity this marketing partnership believing it will stimulate poker growth at grass roots level in the United Kingdom by generating new players in both live and online format.
"I am very excited about this agreement, over the last seven years, with the support from our loyal members and the UK poker community, DTD has grown into the leading live poker brand in the UK." Yong said. "Partypoker is one of the best known online poker rooms in the world and are fully committed to the UK market, sharing our ideology of working with the UK poker community to provide a level playing field and a healthy long-term poker ecology, this presents a massive opportunity to re-energize the UK poker scene.”
Bwin.party’s Director of Games Labels, Golan Shaked, appeared equally thrilled by the agreement, telling the partypoker community on its blog and in an announcement on the DTD website, "We are looking forward to working with the DTD team who have built a hugely successful live poker experience. Using their intricate knowledge of the UK poker scene gives us a fantastic opportunity to reinvigorate the partypoker brand and attract a new generation of players."
Poker players also seemed thrilled about the new marketing partnership. Partypoker player James Gardner commented on the partypoker blog by saying that this was some "fantastic news for all UK poker players! DTD are second to none for live poker, however their online business was let down by the notorious weakness of the iPoker software. This association will be of massive benefit for DTD Party Poker and most importantly poker players."