Kenna ‘Cowboy’ James: A Magnanimous Poker Personality
With over $4 million in tournament earnings, Kenna James is a true force at the poker table. Most recently, he secured a second-place finish in March 2025 at the $800 No-Limit Hold’em PokerAtlas Title Event in Las Vegas, earning $42,490.
When asked how he maintains his energy during grueling multi-day tournaments, James shared, “Rest is the most important aspect during this marathon that we play,” adding, “Do not fall for the foolish trappings of Las Vegas.”
To newcomers, his advice is clear: adaptability is key. “Some new players have a misconception that it’s about the cards or their opponents, but it’s really about themselves,” he said. His guiding mantra? “Believe in yourself.”
When asked who inspired him most in poker, James didn’t hesitate: “The great one, Erik Seidel.”
James began his poker journey as a dealer, but it didn’t take long before he realized he had a natural talent for the game. Once he notched a few wins, he hit the tournament circuit, traveling the world and accumulating over a million dollars in major tournament cashes. In addition to playing, he has directed events and contributed commentary, combining his passion for performance with his poker expertise.
He gained the nickname “Cowboy” during a major tournament when a woman in the audience repeatedly shouted, “Go Cowboy!” and “Ride ’em, Cowboy!”, cheering him on as he played in his signature Stetson hat. Host Chad Brown caught on, and the name stuck.
Beyond the felt, James is known for his charitable efforts. He’s worked extensively with organizations such as Make-A-Wish Foundation, Ante Up for Autism, Hold ’em for Heroes (for fallen officers), Arizona Baseball Charities, the Screaming Eagle Poker League, and The Wounded Warrior Project. In 2006, he organized and hosted a charity tournament that raised $170,000 for Wounded Warriors.
James is admired not only for his skills at the table but also for his generous spirit and uplifting presence in the poker community. His combination of heart, hustle, and humility makes him one of the most well-liked players in the game today.