button in SafariStudying ICM Is Common. Understanding ICM Is Rare: Alex Theologis Launches Practical ICM Mastery
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Imagine this: you’ve been playing for hours, picking up chips from tight recreationals, surviving coinflips and dodging bullets with good folds. And now it‘s there—the decisive stage where the real money is made.
As you‘re constantly checking the countdown to the money bubble, you feel that uncomfortable uncertainty creeping in. Should you keep picking on that player that’s slightly too tight? He has more chips than you now. So you‘re supposed to be tight… but how tight?
Then it happens. You're facing a jam over your 3-bet from the button with 14 players left. Crap. You knew AJo was too wide. Maybe you should have flatted. You cover him, but not by much.
You‘re shuffling through some ICM charts in your head that you studied last week. But none of them quite match this spot. What should you do?
Practical ICM Mastery offers a new approach for tournament players looking to improve their decisions when they matter most. The new course from Alex Theologis is designed to help players make more confident decisions throughout every stage of a tournament, particularly when the pressure ramps up and mistakes become increasingly expensive.
Alex has amassed more than $30 million in tournament earnings, along with a WSOP bracelet and an EPT title. He has spent his career mastering situations where ICM matters most: major final tables, enormous payout jumps, and decisions worth hundreds of thousands of dollars.
With his new course, he distills everything he’s learned battling the highest stakes into a practical framework you can apply in your own game.
Studying ICM is common. Understanding it is rare
ICM bases on the unique dynamic that the value of a chip constantly changes throughout a tournament and can differ significantly depending on the situation and the players around you. This effect can massively alter your strategy compared to chipEV play.
In 2026, any serious tournament player knows about ICM. It’s one of the most important factors dictating tournament strategy. But it’s also one of the easiest areas to learn superficially, leading to massive mistakes.
Most players know that you need to play tighter as the short stack, you need to apply pressure as the big stack, and that you need to protect your tournament life. But knowing that, and completely understanding what ICM is, are two completely different things. - Alex Theologis
Without understanding the mechanics underneath ICM outputs, you’re left trying to remember answers instead of being able to find them yourself. And that is exactly where Alex’s new course comes in.
What Makes This Course Different?
Alex created Practical ICM Mastery with the goal to provide a one-stop solution for everything ICM, while using the newest tools and presenting state-of-the-art knowledge the best players in the world are using in 2026 to dominate the modern tournament landscape.
At the end of the course, you won’t leave with a selection of charts that you're forced to try to adapt to the decisions you’ll face in-game. Instead, you’ll learn the system Alex uses to think through high-pressure spots at the table and build the skill to come to the correct decision yourself.
What really sets the course apart is its practical approach. Members aren't taken through hours of dry theory with little connection to what actually happens at the table. Alex backs up all of the lessons with real hands and discusses scenarios that can instantly improve your bottom line.
And the course truly covers everything. With the curriculum exploring how to master every stage of the tournament, powerful extra lessons on Future Game Simulation and a tutorial on HRC, there’s no stone unturned.
Where Most Stop, Alex Goes Deeper: Postflop ICM Included
ICM is most commonly discussed in the context of preflop decisions. But its effects don't disappear once the flop comes down. Stack sizes, risk premiums and tournament dynamics continue to influence strategy on the flop, turn and river.
Modern tools now allow players to study these effects in much greater detail. But with an enormous number of possible configurations, figuring out which patterns actually matter can be a daunting task.
Most previous training resources largely ignored or only very briefly covered the effects of postflop ICM. This is where Alex’s new course takes a different approach.
With over 10 hours of content on how risk premiums influence your c-betting, check-raising, as well as bluffing and bluff catching approach in different scenarios and stages of the tournament, you’ll enter a completely new world of studying and understanding the effects of ICM.
Launch Sale: $200 in Savings & Exclusive Bonuses
Through September 8, Run It Once and Alex Theologis are celebrating a special launch sale that lets you lock in a limited-time discount, as well as access to an exclusive series of live ICM seminars where Alex helps you kickstart your journey toward mastering ICM.
On top of these limited-time launch benefits, course members also gain access to a private Discord community with Alex, where you can share tricky hands and ask Alex questions as you progress through the course. And lastly, there’s a fun ICM quiz—the perfect way to test what you’ve learned inside the course.
If you’re interested in taking a deeper look at Practical ICM Mastery, you can learn more by watching the video below or visit the course page for even more information.
