Online gaming company 888 announced Thursday that mixed martial arts champion Georges St-Pierre is the company's newest global ambassador. The current UFC Welterweight title holder recently signed a 12-month deal with 888 that will see him participate in the 2012 World Series of Poker Main Event, as well as several other poker tournaments around the globe.
“The partnership agreement with Georges St-Pierre will strengthen our brand awareness around the globe and introduce 888 to the growing sport of MMA and its fans," said 888 Senior Vice President Itai Pazner. "It is exciting to have this international sports celebrity on board with us.”
St. Pierre will also be found playing online at 888poker.com in special promotions where the proceeds from the games will be donated to anti-bullying charities.
"I am very excited to become a global brand ambassador for Team 888poker," St-Pierre said. "I have wanted to play poker for a while now as it is a great game of skill. It is not just your cards versus my cards; it is you versus your opponent. However, the most important aspect of my partnership with 888poker is that we are going to generate a great deal of money for my foundation that dedicates its efforts towards anti-bullying causes.
St-Pierre joins a handful of MMA fighters who have stepped out of the ring into the poker arena over the years. Randy Couture hosts an annual charity tournament called Operation All In, which honors the veterans of America’s armed forces. Chuck Lidell, Mike Swick, Forrest Griffin and others have competed in the World Series of Poker. Swick took 10th place in a $2,000 no-limit hold'em tournament at the WSOP in 2010.
*Photo courtesy of the Herald Sun.