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Optimal Payments Relaunches NETELLER in the United States


Poker players in the United States celebrated on this past "Green Friday" when the first wave of Full Tilt Poker payments hit bank accounts from sea to shining sea. Nearly seven years ago, Americans were sweating out a different redistribution process after NETELLER admitted they had "operated in the U.S. as an unlicensed money transmitting business" after being forced out of the country by the Unlawful Internet Gambling Enforcement Act of 2006, and the online payment processing company returned $94 million to hundreds of thousands of U.S. customers.

On Monday, Gaming Intelligence reported that Optimal Payments Plc, the parent company for NETELLER, is relaunching the company in the U.S. Optimal announced that NETELLER will return to America through a federally-insured financial institution sponsor.

Optimal already processes payments for online gaming in both Nevada and New Jersey, two of the three states that offer legalized and regulated online poker in the U.S.

"The NETELLER service and the Net+ Card being launched in the U.S. are brand new services that have been developed to meet the unique needs of the U.S. marketplace," said Joel Leonoff, Optimal's president and CEO. "With our U.S. financial institution sponsor, we are leveraging NETELLER's flexible deposit and payment options and with our expertise, resources, and management are offering something truly unique in the U.S."

Neil Erlick, executive vice president, business development added, "We are providing updated features, capabilities and security as well as quick access to funds through our Net+ Card. Together with our U.S. financial institution sponsor, Optimal Payments will continue to be a leading provider of integrated payments solutions.

Shares in Optimal have increased 2.95 percent in the London Stock Exchange since the announcement, and analyst Ivor Jones believes the company can continue to grow.

"Today's announcement strengthens Optimal's attractions as a way of playing the growth in U.S. online gambling," said Jones. "It is also another example of management delivering on its stated strategy."

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