Andrew West Named New Unibet's New Head of Poker
Stockholm-listed Unibet has named Andrew West as its new Head of Poker on an interim basis, while the online gaming operator is searching for a permanent replacement.
According to eGaming Review, the role was vacated earlier in the month when Unibet's previous head of poker, Martin Stalros, left the company to become the new Chief Operating Officer (COO) at Relax Gaming, Unibet's poker software provider.
With Stalros in charge, Unibet left the Microgaming Poker Network (MPN) to launch its own standalone network in early 2014. While revenues have been increasing since the new software was launched, overall poker revenues are down when compared to 2013 while operating on MPN.
The revenues reported during the third quarter of 2014 - $3.2 million - represented a 17.6 percent increase from the $2.7 million reported during the second quarter of the year. However, they also represented a 31 percent decline from Q3 2013.
West could prove to be an interesting replacement, even if it is just on an interim basis. West's career in the online gaming industry began at PokerStars where he spent eight years in a variety of positions including EMEA poker operations manager and Nordic & Baltic CRM manager. West subsequently joined Ladbrokes as the company's head of poker customer development before joining Unibet in September 2013 as the poker business development manager.
With almost 16,000 posts on the TwoPlusTwo poker forums under the moniker "Sciolist" and over 750 posts under the "UnibetAndrew" screenname, West has proven his ability to actively engage the poker community.
Through these interactions, West should theoretically have strong knowledge in what recreational players want the most out of their online poker experience, and more specifically what Unibet Poker players crave.
Unibet's head of gaming Daniel Eskola is tasked with the responsibility of finding a suitable permanent candidate. It is believed that Andrew West will be given consideration for this important role for the online gaming operator.