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Michael Mizrachi Launches Blast Longer, "An Insurance for Poker Players"

Blast Longer

Three-time World Series of Poker bracelet winner Michael "The Grinder" Mizrachi has announced the launch of a new poker venture named Blast Longer, an online and mobile optimized app that aims to be poker's new one stop shop for all last-longer bets.

Mizrachi's new service offers poker players the opportunity to change the way they deal with side bets and provide them with an innovative platform to place last-longer bets with their friends and the greater Blast Longer community.

"Players at live events really enjoy placing last-longer side bets, and we realized that if we could bring it to online players, they might like it just as much," Mizrachi told PokerNews about his new platform.

By opening a free account on Blast Longer, players can immediately challenge anyone on the site to last-longer bets in all the most popular online and live poker tournaments.

"Blast Longer offers players the ability to place last-longer side bets (blasts) with their friends or the larger Blast Longer community," he added. "The player in each blast who lasts longest in the tournament wins the pot. Each tournament will have multiple pots at different bet levels: 10 percent, 25 percent, and 50 percent of the buy-in for online tournaments, and one percent, three percent, five percent, and 10 percent of the buy-in for live tournaments."

Mizachi's innovative platform for last-longer bets allows everyone to use their accounts to place bets on tournaments that run on all the major poker networks including PokerStars, FullTilt, iPoker, partypoker, and Winamax. Blast Longer will take a 10% rake on all bets.

Alongside online tournaments, Blast Longer, which is licensed in Curacao and secures players funds in a segregated account, will soon offer also the possibility to use the service to place last-longer side bets on all major live tournaments, including the WSOP. According to Mizrachi, last-longer side bets on live events will be launched during the upcoming 2015 WSOP in Las Vegas.

Although everyone can use Blast Longer to keep track of the last-longer bets they make with their friends and have an easy-to-use online platform to keep everything organized and avoid any sort of dispute, the most interesting part of the service launched by Mizrachi is the opportunity to challenge Blast Longer's community. This gives users the opportunity to win some large pots with minimal work.

Blast Longer
Select your event, choose your bet and get to the table

The opportunity to challenge everyone on the site and play for significant side pots is what the creators of the service call "an insurance for poker players," as it provides them with "a new, interactive way to cash on their skills."

"I enjoy last-longer bets because it increases the prize pool and it gives more of a reason to win," Mizrachi went on to explain.

In his opinion, Blast Longer is a tool that adds to the fun of a poker game and at the same time makes playing more profitable for players. The possibility to win pots by lasting longer than the others in the bet could, in fact, turn to a profit also those unsuccessful sessions where a player does not manage to cash at the felt.

"The object of these bets is to last longer than your opponents without even cashing or winning a tournament, which can be profitable for the day," Mizrachi went on to explain.

Blast Longer is currently in a public Beta and is available at They are also in the process of developing a roster of poker pros and will be announcing them over the next few months.

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