GGPoker Inks Superstar Daniel Negreanu to Sponsorship Deal
Perhaps the world's most popular poker player will be donning a new patch.
Today Daniel Negreanu announced via Twitter that he has signed on with GGPoker. An international brand supporting several skins, GGPoker has been an up-and-comer in the market with particular appeal to high rollers. It doesn't currently serve U.S.-based players.
"In a very short time, GGPoker has really made a name for itself in the online space," Negreanu said. "Their last GG Series, you're talking about $50 million in guarantees, up from $3 million the year before," he added.
"More than that, it's really the software. The mobile client is super user-friendly, fun and engaging."
The move comes six months after Negreanu announced a somewhat surprising split with longtime sponsor PokerStars, with whom he'd been affiliated for more than a decade.
Since many former PokerStars-sponsored players have moved over to its most recognizable competitor, partypoker, industry observers may be surprised to see Negreanu sign on with lesser-known GGPoker.
However, while GGPoker doesn't yet carry the international name recognition enjoyed by party, it has made itself a viable player in the online market. In fact, according to traffic monitor PokerScout, GGPoker ranks slightly ahead of partypoker in seven-day traffic average with 1,500 cash game players to party's 1,200.
GGPoker's most notable ambassador to date has been all-time tournament money leader Bryn Kenney. Kitty Kuo and Michael Soyza are also among the recognizable players sponsored through GG skin Natural8.
The site has been a haven for high-stakes action in recent months, hosting a slew of $10,000 and $25,000 tournaments.
In celebration of the signing of "Kid Poker," GGPoker will be offering a slew of bonuses and promotions for players from eligible locales with the promotional code "Daniel."
Negreanu himself will greet the players at the felt with a promotional tournament. Dubbed the "$100,000 Daniel Negreanu Challenge," the event will give players a chance to qualify for a nine-handed sit-n-go involving the eight players who advance through escalating steps plus Negreanu himself.
New players using the promotional code also get a 200% deposit bonus up to $1,000 and $30 worth of tickets good for entry to steps in the Challenge.