More big developments in the U.S. on Monday as PokerNews discovered that WSOP.com's online poker room in New Jersey is the new official online gaming partner of the National Hockey League's New York Rangers. A promotion posted on the WSOP.com website exposed the new partnership late last week, and the news has since been confirmed by a source at the World Series of Poker.
On Tuesday, Caesars Entertainment Interactive made an official announcement with more details about the marketing partnership. One key element is the "WSOP.com Rangers Homecoming Sweepstakes." From now until April 5, players who make a deposit at WSOP.com using a promotional code will be automatically entered for a chance to win one of four grand prizes, including a home visit from a former New York Ranger great. There's also $15,000 in additional prizes, including tickets to select home games and autographed Rangers jerseys.
"We are excited to have the Rangers partner with this brand new category and industry leader WSOP.com to provide our passionate and loyal fans the opportunity to win some very unique experiences and prizes," said Dave Howard, president of MSG Sports.
In addition, CaesarsCasino.com is offering a special promotion in which New York Knicks fans will be able to win authentic jerseys.
"We look forward to being part of the stretch run and educating tri-state area Rangers fans on this exciting new offering available to both residents and visitors in New Jersey,” said CIE Vice President of Marketing and Brand Michael Staskin. "We will show Rangers and Knicks fans just how easy it is to score from home on WSOP.com and CaesarsCasino.com."
New Jersey became the third state to legalize online gambling early last year, and the Garden State launched its Internet gambling market in November. Caesars Interactive Entertainment selected 888 as the software provider for WSOP.com, and the venture is slowly catching partypoker/Borgata for the top spot in New Jersey's online poker market.
Partypoker made its own groundbreaking foray into professional sports in the U.S earlier this year. In January, nj.partypoker.com partnered with the NBA's Philadelphia 76ers and NHL's New Jersey Devils. The sponsorship includes a number of promotions for New Jersey poker players as well as radio and television advertisements and advertisements at both teams' venues.