Poker players may soon be able to enjoy bonuses and promotions tailored to their style, habits, and bankroll, as PokerStars tests new "surprise" bonuses in France.
Right after the introduction of the Super XL Spin & Go, a new special lottery sit-and-go that can award players prizes of up to 6,000 times the buy-in, Amaya’s flagship poker room will try to use big data to increase the quality of its services and promotions.
With the first test being rolled out in France until Jan.18, the new surprise bonuses will offer players the possibility to trade the regular one available at room, with a new, unknown bonus that is selected by the system.
The players who decide to "gamble" and rely on PokerStars’ promise of a personalized offer, will then discover the amount of their bonus and the requirements to meet in order to get it credited on their account. Once the amount is communicated, players have 14 days to unlock it and get their extra money.
"The surprise bonus is addressed to all the different profiles out there and works both for occasional recreational players and high-stakes regulars," the poker room assures. "The amount of the surprise bonus and the requirements will be adapted to the players’ profiles and activities on PokerStars."
The launch of personalized bonus and promotions is what many believe could become one of the top trends for of Amaya’s gambling hubs PokerStars and Full Tilt.
Through the use of big data, which has is made possible by agreements signed with third-party agencies such as the Nasdaq-listed Splunk, the gambling rooms can now analyze the behavior of their players and offer them personalized solutions tailored to their gaming habits.
If successful, this aspect may become particularly important in relation to the group's decision to enter the online casino gambling and sports-betting verticals.
After the inclusion of online casino games on a global scale on the PokerStars 7 client announced on Nov. 21, 2014, the room is expected to focus more and more in consolidating its position in the casino gambling market, and at the same time launch a new sports-betting platform.
In this sense, the use of big data would allow it to push its betting and casino products through extremely targeted promotions and therefore increase both the overall player base and the retention of players.