Stretch Network Explains The Importance of Offering Mobile Online Poker
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There was a time when most online poker players sat behind a desktop or laptop computer. However, over the past decade, the noticeable trend has been a shift toward mobile versions of online poker clients. The Stretch Network, a leading B2B online poker software solutions provider, recognizes this trend and recently penned a blog about the importance of having a mobile version of online poker.
Player Behavior Has Gone Mobile
First, mobile device usage has overtaken desktop usage across almost all digital industries, and the online poker world is no exception. Players are increasingly engaging with poker during short breaks, commutes, and relaxed moments at home. Stretch Network discovered that these sessions are often spontaneous and driven by ease of access rather than long-term planning.
With that in mind, if an online poker platform doesn't offer a mobile version of its client, players simply move on. As Stretch Network explains, "the barrier between switching platforms is low, and loyalty is heavily influenced by usability." Operators offering mobile-friendly solutions tend to stay relevant longer than those who do not.
Stretch Network is keen to state that mobile poker play complements desktop play, not replaces it. It found that players may still prefer larger screens for longer sessions, but having access to a mobile poker client keeps them connected to the platform throughout the day.
Accessibility Expands Market Reach
Having a mobile poker client significantly broadens an operator's potential audience. This is especially true in emerging markets, where many potential customers do not have access to a desktop or laptop, but mobile phone usage is widespread. Mobile online poker enables operators to gain traction in a market without requiring players to invest in additional, expensive hardware.
Mobile-First Is the New Standard
Stretch Network recently participated in a 5Talk show to discuss the importance of mobile online poker. During that talk, Stretch Network's product manager said, "mobile-first is no longer optional for operators who want to stay competitive.
Mobile access increasingly drives player expectations, usage patterns, and market growth. Operators who neglect mobile poker risk falling behind the curve, regardless of how strong their desktop software is.
You can check out the full 5Talk episode via this YouTube link.
Android and iOS Apps Coming Soon to Stretch Network
The popularity of mobile poker will continue growing. As devices become more powerful and user expectations increase, online poker operators must keep up; otherwise, they will fall behind.
The Stretch Network already supports its partners with a mobile version of its online poker software. Native Android and iOS mobile poker apps are set to launch imminently, which will give operators even more ways to reach and retain their audiences worldwide.
Check out the full article on the Stretch Network's blog
