Caesars Entertainment UK announced on Thursday that it has appointed former Head of Planning Analysis Alex Oswald to the position of Chief Financial Officer (CFO).
Oswald, who also served the position of Head of Business Intelligence at the Aspers Group from July 2013 through July 2014, will now sit in a top chair of one of Europe's most important casino companies.
"Caesars Entertainment enjoys a unique position in the UK casino market," Oswald said. "We have the scale and authenticity that our Las Vegas credentials give us yet we’re able to offer a ‘tailor-made’ service and environment in each of our venues.
"This enables us to offer the best gaming experience in the market. There is also a real commitment from the top to innovate and grow, I can’t think of a more thrilling place to be in the gaming world and I’m excited by the prospect of driving the business forward."
According to Caesars Entertainment UK's CEO Mike Rothwell, the decision to bring Oswald in was taken as part of a precise plan which is aimed to consolidate the company's position in the gambling market by hiring key figures for all the most important positions.
"Caesars Entertainment has always been a market leader, driving innovation and change to the casino and gaming world," Rothwell explained.
"I am focused on building the best team around me so that we can continue to deliver the very best experience for the discerning gamer."
Caesars Entertainment UK owns and operates twelve different brick-and-mortar casinos, located in the United Kingdom, South Africa and Egypt.
Among the company's most renown casinos are the former home of the World Series of Poker Europe (WSOPE), The Casino At The Empire in the popular Leicester square, in London, and the iconic Playboy Club London – one of London's most glamorous and imaginative rooms.
Other properties owned and operated by Caesars Entertainment UK include the Manchester235 in Manchester, the Sportsman in London, the Alea rooms in Nottingham and Glasgow, the Rendezvous casinos in and Southend, the Caesars in Cairo, Egypt and the Emerald Resort and Casino in South Africa.