In 2003, an accountant from Tennessee with an ironic last name blew the doors off of the World Series of Poker by capturing $2,500,000 and the Main Event title. The so-called "Moneymaker Effect" that followed vaulted poker to previously unimaginable heights at a time when the world was ready to embrace the game. At PokerNews TV, our video team has been piecing together a production that explores the entire 40-year history of the World Series of Poker. This third and final part of the video series delves into the Moneymaker Effect and the development of online and international poker over the course of the past six years.
2009 World Series of Poker
Event 57 - $10,000 World Championship No Limit Hold'em
Day: 7
Players Left 9 / 6,494
Filter
The flop came


, and all four checked. The turn was the
. It checked around to Vedes who bet 220,000, and all folded but Bach. The river was the
. Bach checked. Vedes reached for chips, but before he made his bet Bach went ahead and folded.Vedes is up to 9.75 million and Bach now down to 860,000.
between Jason Brice and Andrew Lichtenberger. The turn brought the
and Brice fired 210,000. Lichtenberger called.The river produced the
and Brice fired 260,000. Lichtenberger tanked for quite some time. He eventually made his decision and it was to raise. He did so to 1.035 million. Brice took a minute and thought. He counted his own chips and then checked his cards a few times. Finally, he folded, leaving himself with just under two million in chips.
McLaughlin:

Luu:

With the cards on their backs, the table was forced to wait for a camera crew. "I don't care anymore," said Luu.
Once the camera crew was in place, the dealer started burning and turning. At the end the
board made a pair of nines for McLaughlin to win the pot and eliminate Luu in 48th place.
. It looked like Phillips meant to raise that bet to 525,000 but inadvertently wound up raising to only 475,000. Lamb called.The turn was the
. Lamb checked, then called a bet of 675,000. On the river
Lamb checked again. Phillips decided to move all in and induced a quick fold to take down the pot.New counts:
Phillips - 3.1 million
Lamb - 5.5 million
McLaughlin turned over

and Ivey 
. The flop came 

, making the
turn and
a little added trivia.After that big chop, McLaughlin has 3.6 million and Ivey 7.9 million.
The flop was
. Everyone checked to Lacay, who bet 325,000. Bach called, Vedes called and Begleiter folded. The
hit the turn. Vedes checked, and both his opponents checked behind. Same story on the river, which fell the
. Vedes turned over
for a flopped full house. Begleiter and Lacay mucked. "What a sick turn and river," grumbled Vedes.
"You won and you're complaining?" remarked Lacay.
Vedes is on 9,450,000 now.
Buchman tabled two red nines --
. Lichtenberger showed
.The flop came down
. The turn brought one of the cards Buchman didn't want to see, the
. The river was the
and Lichtenberger was able to pull ahead and double up.
Ivey has played the last three pots in a row, with only one of them seeing any betting action after the flop. Ivey opened for 150,000 from early position and was called by Schaffel from the small blind. Schaffel check-called 225,000 on a flop of
. When the turn fell
, Schaffel checked again. Ivey bet 525,000, then folded to a hefty raise to 1.975 million from Schaffel.